Our guest today, Julie Wilson Gordon, is not only comfortable in her own skin but she also slays in business! Unlike many other business owners, Julie is down-to-earth and approachable, making her a firm favorite on our guest list. She is a writer, health enthusiast, entrepreneur, mother and wife, and today she talks to us about the health struggles that set her on a path of researching and discovering the wonders of alternative medicine. After drastically changing her lifestyle, Julie began seeing positive changes in her health and developed a desire to help others who have experienced similar disappointments with traditional medicine. Julie talks about the widespread problem of misleading labels, fake medical claims, and unethical manufacturing processes when it comes to CBD and hemp supplements, and advises listeners to do proper due diligence before purchasing just any product. What stands out from our conversation is that all supplements are not created equal and it is up to you, the consumer, to ensure that the products you use are third-party tested and have certificates of analysis. We shift to talking about what it takes to be successful, the difficulty of balancing work and home life as a single parent and entrepreneur, and what you need to do to start building out your business.
Key Points From This Episode:
- Julie’s goal of publishing her book, being grateful to live in LA, and creating badass formulas.
- How health struggles set her on a journey to finding natural alternatives to traditional medicine and surgery.
- Deprogramming herself in terms of what she thought a healthy lifestyle looked like.
- Being inspired to create herbal products that appeal to the general public.
- The likely relationship between autoimmune diseases and the chemicals we consume.
- The challenge with the FDA, misleading labels and producing supplements with integrity.
- Discovering the benefits of Cannabidiol (CBD) and the variety of products they developed.
- The importance of realizing that not all CBD supplements on social media are safe.
- The high incidence of companies that make false medical claims regarding their products.
- Differentiating between the quality of products you buy from general stores versus specialized suppliers.
- Tips for before buying a CBD or hemp products, including getting a certificate of analysis.
- An embarrassing story involving a bodysuit and a training presentation!
- Why balancing all the facets of life is sometimes impossible to achieve.
- Dreaming of starting a non-profit that helps single parents become entrepreneurs.
- Keeping in mind that you can always make more money, but not more time.
- Advice to anyone who has a great idea but doesn’t know where to start.
- Why each partner in the business needs to have their own lawyer.
“I thought, let me try everything I can and if I can’t heal myself then I’ll go under the knife.” — Julie @betruwellness[0:10:01]
“Not every single supplement you see on Instagram is necessarily safe. You need to make sure you are researching where these products are coming from.” — Julie @betruwellness [0:19:04]
“Failure is part of life and failing is what’s made me continue to improve myself.” — Julie @betruwellness [0:37:23]