Today on the show, we welcome Nicole Biscuiti. Nicole is an inventor, designer, writer, marketer, and connector. Nicole’s patented product, The Chestee, is a sports bra with collar-bone support designed for the female athlete, and is currently retailed in 18 countries worldwide! Along with building her brand and supporting her international sales team, Nicole engages with her local community as a mentor to business students. In this episode, we hear how The Chestee came about and how it has evolved to where it is today. We hear why Nicole decided to patent her product and her experience of this process. We also discuss why so many women feel guilty asking for money, or for wanting to make more money, and how we can support women to feeling more confident when speaking about their financial worth. Nicole also gives us a behind the scenes look at what it’s like to be a CEO and how to keep your skin thick in a role where you just cannot please everybody! Nicole believes that attitude is altitude and by the end of this episode, not only will you have a stack of great business advice, but you’ll also have the confidence to be yourself and see your business soar.
Key Points from This Episode:
- Nicole’ GGB: Building Chestee, space and lifestyle, and being a woman patent holder.
- The process of getting a product patented and the benefits of being a patent holder.
- Discover how The Chestee has extended from its initial popularity in the Cross Fit space.
- Find out the backstory and surprising inspiration behind The Chestee name.
- Learn more about Chestee Spirit: The Chestee designed specifically for cheerleaders.
- Pricing your product and learning how to speak about money with more confidence.
- Disappointing people is a part of being a CEO, but how do you get comfortable with it?
- Tips for managing upset customers and strategies to implement so they don’t get you down!
“The product you have today, is not going to be product you have later.” — @nicolebiscuiti [0:18:30]
“I spent a year talking to cheerleaders… I didn’t know that world at all!” — @nicolebiscuiti [0:19:43]
“You can always decrease your price, but you can never increase your price. Start high and if you have to drop it later, do that!” — @nicolebiscuiti [0:24:00]
“I don’t feel bad or guilty about asking for or wanting a lot of money.” — @nicolebiscuiti [0:26:25]
“You can’t help your team if you’re not helping yourself first.” — @nicolebiscuiti [0:28:05]