Today’s guest is a health tech worker who has leveraged her Instagram following, and turned her kitchen experiment into a growing business. Ali Bonar is not only super cool, but she now has an amazing business with a delicious-tasting product. Ali is the CEO and Founder of Kween, and their flagship product is Granola Butter, the world’s first-ever spreadable granola. After struggling with an eating disorder for over a decade, Ali ended up launching her Instagram account to document her recovery journey and help other people feel less alone. She has a fiercely loyal following of over 55,000, brimming with body love and food freedom. Ali is passionate about being radically vulnerable and empowering women to step into their most authentic selves and, in this episode, she shares a bit about her journey with disordered eating, what funding has been like as a female founder in the wellness industry, and why she decided to create Granola Butter. We also discuss the importance of believing in recovery, being radically vulnerable and transparent, and always asking the questions you want to ask. Tune in today!
Key Points From This Episode:
- Ali’s current goal is to close Kween’s first round of funding.
- Ali is thankful for her growing business, her understanding friends, and her dog Squishy.
- Ali feels badass about being on track to do a million dollars in sales this year.
- What the journey of funding has been like for Ali as a female founder in the wellness industry.
- Ali created her product to fill a need for herself, as she recovered from her disordered eating.
- Cultivating an awesome community using her story, and Ali’s difficulty conveying that to men.
- Having Ali’s husband as her partner, co-founder and seeing how investors respond to him.
- Ali shares a bit about her efforts to balance the masculine and feminine energy within herself.
- Granola Butter – Ali describes the unique texture and taste of the product and marketing it.
- What Ali has witnessed demoing her product in grocery stores – parents go from feeding kids too much sugar to over-restricting them.
- By sharing her story with disordered eating, Ali hopes to help other women feel less alone.
- Studying nutrition at college was triggering for Ali – she learned how to count calories and became numbers-obsessed.
- Ali’s rock-bottom moment came in San Fransisco – she realized all she focused on was food.
- Seeing a nutritional therapist helped Ali shift her mindset about food from quantity to quality.
- Recovery is possible and it is worth it – it allowed Ali to start her business, have better relationships, and enjoy life.
- Recovery isn’t linear! We are human, we are allowed to falter, and it is a journey.
- Social media can be triggering, but being radically vulnerable has been impactful for Ali.
- Being transparent is uncomfortable, but Ali knows it helps people, which keeps her going.
- Ali’s quote is from her mom – “All they can say is no,” so, always ask the questions you want.
“Most millennials these days will go and look up the brand on Instagram. People want to feel like they are buying from someone and not just this faceless organization. So, we’re really proud of the fact that we have cultivated an awesome community, with my podcast and my Instagram, just sharing my story.” — @avokween [0:13:04]
“Really, the biggest thing that I want to provide for people is something that I didn’t have, which was just feeling not alone.” — @avokween [0:25:34]
“I really am proud to say that where I am today with food is the healthiest I’ve ever been. I just want, if anyone is listening to this and can relate in any way, just know that I was in such a deep, dark hole, and I thought I could never get out. If I can get out, you can get out, trust me! It is so possible and recovery is so worth it.” — @avokween[0:32:08]
“In business, in relationships, that mindset and that mentality has been game changing for me, because I used to always think, ‘What do people think of me? What are they going to think about my question or me asking? What does that say about me?’ Just throwing that shit to the side, and you never know. All they can say is no, and if they say no, great. You’re in the same place that you would have been in you didn’t ask.” — @avokween [0:43:52]
Links Mentioned in Today’s Episode: