Why I Almost Walked Away from a Successful Business
From an outsider’s perspective, it’s hard to tell just how challenging starting and running a business can be. Today on the Self Love Breakfast Club, Chrystal shares with us the personal story of why she almost walked away from her own boutique business, Rebellia in spite of its success. She goes way back to the beginning and describes that first dressing room moment where she left in tears because her fitness journey had led her to the point where she finally loved her body, but nothing fit. From that moment in 2015, Chrystal has been on a mission to help make women with muscles and curves feel good in their clothes. In today’s episode, hear about the ups and downs of the journey and how Chrystal’s passion for life coaching changed her perspective on her clothing business. She explains her reasons for why she eventually decided to close it down and how a suggestion from her husband, just six days before pulling the plug, changed everything. This episode offers encouragement to any business owners out there who may feel alone, but it is also full of valuable self-love advice for any listener on the importance of self-care in business, and how to overcome the limitations we put on ourselves. Tune in today!
Key Points From This Episode:
- Chrystal explains why she considered selling or closing Rebellia.
- The story of how she originally came up with the idea for the company in 2015: Her fitness journey led her to the place where she finally loved her body but nothing fit.
- Why Chrystal personally felt committed to finding a solution so that women who lift can feel good in their clothes too.
- The challenges she faced at the start of the business: how to create made-to-measure clothes that don’t cost a fortune.
- Her husband’s solution: to buy wholesale and then tailor the clothes to fit.
- Why this model didn’t work when Rebellia was launched in 2017.
- How Chrystal’s efforts to be a better buyer led to some success but not being able to pay herself made her feel like she was failing.
- How hiring a financial person and industry expert helped her turn the business around in 2020.
- Chrystal’s new passion for her coaching business and how it is different from the boutique.
- How becoming a life coach enabled her to understand what happiness feels like, and start having fun with her boutique.
- How despite more success, Chrystal still wasn’t getting anything out of it financially.
- The limitations Chrystal put on herself: She can’t build a community around self-love and do the boutique well.
- The story of how she gave herself a deadline to either sell or close the business, but as it approached it didn’t feel right.
- How a suggestion from her husband six days before pulling the plug changed everything.
- Overcoming other limitations Chrystal had placed on herself: she aimed big and didn’t realize that she could scale back and run it out of her house.
- Chrystal’s revelation: Rebellia doesn’t need to be a huge boutique, she just wants to make women feel good in their bodies.
- Other realizations that she had strayed from the original plan: got into people-pleasing, unable to stock extra large sizes.
- What to expect in the coming months from Rebellia.
- Why she felt the need to share this story: she wants business owners to not feel alone.
- The importance of reviewing or sharing, and telling people that you appreciate their work.
“I didn’t want it to just end, and not like an ego thing, like ‘Oh, I don’t want everything I have built to go just away’, it was more of a ‘the women that I serve deserve this.’” — Chrystal Rose [02:01]
“It was the first time I’ve had this dressing room moment where I was in tears but not because I hated my body. For the first time it was because I loved how I looked and how I felt and I loved my body, and nothing fit.” — Chrystal Rose [05:48]
“We deserve to put on clothes and feel confident and amazing because we are amazing, all of us women are incredible, and we all deserve to feel good in our clothes and our bodies. That is what I wanted to create!” — Chrystal Rose [07:24]
“I wanted to create this incredible brand that would reach across the fitness community and help women like me. That’s where this started.” — Chrystal Rose [07:37]
“Everything I had I gave to this business and it wasn’t giving back to me.” — Chrystal Rose [17:54]
“This [business] is my child and she deserves a better mom.” — Chrystal Rose [25:15]
“I don’t want to be one of these huge-huge mammoth boutiques! I thought I did, but no, I just want to make women feel good and happy in their bodies.” — Chrystal Rose [31:30]
“It’s hard to stand in my integrity and work with clients and tell them that they deserve to put themselves first if I’m not doing that too, and so, now I am.” — Chrystal Rose [40:07]
Links Mentioned in Today’s Episode: